Introduction to Digital Marketing on Instagram
Kursus oleh Otman AmesnaouEksekutif Pemasaran Digital
Kursus oleh Otman Amesnaou, Eksekutif Pemasaran Digital
Learn to manage a brand profile on social media and discover the strategies to make it grow
Otman Amesnau's job involves managing the presence of big brands on social media and creating their digital marketing strategy. In a time when brand consumers are connected to between five and seven social networks, companies must establish a social media presence in order to communicate directly with their audience.
In this online course, Otman teaches you what the first steps are in positioning a company profile or your personal brand on Instagram, which is where most brand engagement takes place. Learn about necessary strategies to improve the online presence of your business and how to establish close and lasting relationships with your clients, giving you access to invaluable information: their first-hand opinions.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
The ecosystem of social networks
1 menit, 1 detik
Evolution and paradigm shift
1 menit, 1 detik
Introduction to Instagram and the type of user present
1 menit, 1 detik
Let's learn how Instagram and company profile work
1 menit, 1 detik
Instagram limitations
1 menit, 1 detik
Instagram posts: stories
1 menit, 1 detik
Apa yang termasuk dalam kursus ini?
To start your digital marketing strategy on social media, you must dive in deep and get to know the ins and outs of these platforms. Otman talks to you about Instagram and how it’s evolved in recent years. He explains how you can get to know its users better and decide who your target audience is.
Then, he describes how a company profile works on Instagram, from setting it up to using each of its multiple functionalities, which you can adapt to your specific needs.
Discover Instagram tools that help you better understand your followers through statistics, an essential component for correctly positioning your business and exploring new paths for growth.
Social media strategy is essential, and that's why Otman tells you about the actions you can take with influencers, interactions, your publications, and your own clients.
To bring the course to an end, Otman shares some brand management success stories on Instagram to inspire you to create your own strategies.
Apa proyek kursus ini?
Create a digital marketing strategy on Instagram, either for your own business or a fictitious one. It can be a brand, online or physical store, institution—the choice is yours!
Proyek oleh mahasiswa kursus
Untuk siapa kursus daring ini?
Designers, illustrators, artists, community managers, and anyone looking to get started on optimizing their business’ online presence through social media.
Persyaratan dan bahan
No previous experience is required. Regarding materials, as well as a smartphone, a computer is also recommended to access the additional course resources designed to help you get the most out of Instagram as a dynamic tool.
Ulasan
- 3 bulan yang lalu
Habla muy rápido, debería ir más pausado, tuve que ajustar la velocidad de reproducción al 0.75. Igual tiene cosas interesantes, aunque no se profundiza mucho, es un curso elemental, básico; bueno, el nombre del curso lo dice: Introducción.
- 5 bulan yang lalu
Esta chevere el curso, recomendado
- 7 bulan yang lalu
Entiendo muy claro la explicacion brindada del curso, muy contenta, gracias
- 1 tahun yang lalu
Sería un gran curso si se hicieran actualizaciones.
- 2 tahun yang lalu
Buenos fundamentos pero deberìan actualizar el curso.
Isi
- U 1
Introduction
- Presentation
- Influences
- U 2
First steps on Instagram
- The ecosystem of social networks
- Evolution and paradigm shift
- Introduction to Instagram and the type of user present
- U 3
Walk through the social network
- Let's learn how Instagram and company profile work
- Instagram limitations
- Instagram posts: stories
- Instagram posts: feed
- Using Instagram statistics
- U 4
Growth in Instagram
- Know our customer and the growth paths
- Interactions strategy
- Customer strategy
- Publishing strategy
- Influencers strategy
- Examples of successful campaigns
- FP
Proyek akhir
- Instagram's keys
Apa yang diharapkan dari kursus Domestika
Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
Sertifikat
PLUSJika Anda anggota Plus, dapatkan sertifikat khusus yang ditandatangani oleh pengajar Anda untuk setiap kursus. Bagikan di portofolio, media sosial, atau di mana pun Anda suka.
Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
You’ll learn how to create and optimize business profiles on Instagram, design effective campaigns, analyze stats, increase engagement and reach, and turn followers into customers through content strategies and influencer partnerships.
The course is aimed at people with intermediate social media knowledge who want to professionalize their use of Instagram for business, covering everything from basics to advanced strategies.
You don’t need a business account beforehand, as the course guides you step-by-step through creating, setting up, and optimizing an Instagram business profile.
You’ll learn techniques to create eye-catching visual content, optimize posts, use strategic hashtags, and analyze stats to grow your followers and audience engagement.
The course covers analytics tools, post scheduling, and content management platforms like Hootsuite, Metricool, and others that boost growth and efficiency on Instagram.
Yes, you’ll learn how to design effective campaigns, identify relevant influencers, and build collaborations that expand your brand’s reach and credibility.
The course covers feed posts, stories, reels, carousels, videos, and live streams, showing you how to leverage each format based on your brand’s goals.