Creativity: Generating Ideas through Technology and Storytelling

Ringkasan kursus

• U 1: Introduction

  • Presentation

  • What do I do here?

• U 2: The invisible technology

  • The new behaviors of users and their consequences

  • The role of technology

  • The exponential growth of technology

• U 3: The world of advertising and communication

  • Technology, the digital world, marketing and advertising

  • Creatives who did not know about technology

  • The engineers who did not know about storytelling

  • Innovation and the world of communication and advertising

• U 4: The stories

  • The importance of stories

  • Storytelling tools

  • Storycubes

  • Mindmaps

  • Seenapse

  • The narrator

• U 5: What technology to use?

  • The hype cycle

  • Technology over the years and how to use it

• U 6: Defining problems

  • Reverse brainstorming

  • Problems of brands and problems that surround us

  • Problem selection

• U 7: How to generate ideas from the stories you wrote

  • Ideas, stories, concepts, formats and executions

  • Some good stories with technology and storytelling

  • Transform your story into an idea

• U 8: The project

  • Creation and presentation of an idea to improve your city

  • Example of creating an idea for the city in which I live

• Proyek akhir

  • Innovative ideas with technology and storytelling

Proyek terbaru

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  Mañana Pasa Chat

  jimena_sagot

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  • 29

  Ideas a través de la tecnología

  nahiyira_hurtado

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  • 46

  Operacion EcoRumbo

  kiel_vera

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  las desastres

  javier_chavez_sfm

Daniel Granatta

Kursus oleh Daniel Granatta

Guru Plus

Konsultan / Humas / Insinyur / Antropolog

Mengikuti

Bergabung sejak Juni 2002

Karier profesionalnya disorot oleh waktunya di agensi seperti Grupo W dan JWT, tempat ia menjabat sebagai Direktur Kreatif Umum, dan di Flock, tempat ia meluncurkan gerakan yang mencari perubahan disruptif dalam cara periklanan dilakukan di industri Me...