Strategy and Creativity to Design Brand Names
A course by ignasi fontvilaKreatif yang mengkhususkan diri pada nama merek
A course by ignasi fontvila, Kreatif yang mengkhususkan diri pada nama merek
Learn professional methodology to create distinctive and memorable brand names
Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.
You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
The identity of the brand, the verbal identity and its elements
1 menit, 1 detik
Problems of starting in the creation of names
1 menit, 1 detik
Consequences of a bad choice of name
1 menit, 1 detik
Creative processes
1 menit, 1 detik
Phases of the process of creating the brand name
1 menit, 1 detik
The collection of information: the naming briefing
1 menit, 1 detik
Apa yang termasuk dalam kursus ini?
You will begin knowing the trajectory and the influences of Ignasi Fontvila.
Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.
Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.
Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the elaboration of the concept board and the creative strategy.
You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.
Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.
Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.
What is this course's project?
The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.
Proyek oleh mahasiswa kursus
Who is this online course for?
To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.
Requirements and materials
No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.
Ulasan
- 4 bulan yang lalu
Me gustó como explica, aunque siento que faltó un poco de contenido. Pero fuera de eso, bien.
- seihoPLUS9 bulan yang lalu
Uno de mis favoritos. Me resultó muy útil.
- javosanvalPLUS10 bulan yang lalu
Muy buen curso bien explicado y con ejercicios
- 11 bulan yang lalu
Muy buen curso donde aprendi cosas nuevas sobre el proceso de encontrar un nombre para un producto o una marca.
- 1 tahun yang lalu
Perfecte per aplicar metode a la creació de noms a marques.
Isi
- U 1
Introduction
- Presentation
- Influences
- U 2
What should we know before tackling a naming process?
- The identity of the brand, the verbal identity and its elements
- Problems of starting in the creation of names
- Consequences of a bad choice of name
- Creative processes
- U 3
The conceptualization phase
- Phases of the process of creating the brand name
- The collection of information: the naming briefing
- The concept board and the creative strategy
- Types of names
- U 4
The creation phase
- Creative techniques
- The selection of names: principles of the brand name
- Presentation and argumentation of the names
- U 5
The validation phase
- Linguistic and cultural validation
- Legal validation
- FP
Proyek akhir
- Strategy and creativity to design brand names
Apa yang diharapkan dari kursus Domestika
Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
Certificates
PLUSIf you're a Plus member, get a sertifikat khusus signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
Naming is the process of creating names for brands, products, or services. It’s crucial because the name is the primary identifier—it shapes perception, registration, and differentiation in the marketplace.
This course is aimed at branding and marketing professionals, entrepreneurs, and creatives with intermediate knowledge who want to specialize in creating and validating effective brand names.
Basic knowledge of branding or marketing is recommended, as the course is intermediate level and dives into creative and legal naming processes.
You’ll learn how to conceptualize, generate, and validate original, distinctive names; apply legal, linguistic, and creative criteria; and avoid common naming mistakes for both national and international brands.
The course teaches creative techniques, thesauruses, specialized dictionaries, and digital tools like NameRobot to enrich and validate the naming process.
It explains how to conduct legal screenings, check availability in the Nice Classification, and perform linguistic validations to avoid conflicts, negative meanings, or issues in other languages.
Yes, the course covers techniques for adapting names to international markets, considering cultural, phonetic, and legal factors to ensure global brand suitability.