Valeria Francese

In first part of my life I have studied and worked abroad a lot, in Ireland and above all London. Here I have studied marketing communication at university
Once back in Italy I worked for a short time in an international advertising agency. It was back in 2003/04. The advertising was still much focused on the traditional models. I have decided to give up that kind of job and work instead in the culture and arts sector. Now I work a city nearby my hometow, managing the location Castello di Novara. Yes it is a castle, but it has been also a prison until 1973. It ha reopened to the pubblico in 2017 after restauration works lasted more than a decade So it is quite challenging to promote and communicate it as locations for events and exhibitions