Luca Cavallotto

I’m a generalist designer based in Barcelona, Spain, with 5 years of experience in the digital field. I help small businesses building their brand identity, as well as bigger brands straightening their pre-existent ones, taking care of every aspect of it from UI/UX design, corporate photography or product photography through the different media, both online and offline.

My strict methodology and organizational skills allow me to deliver a solid product founded on a rigorous and organized design process, providing companies with consistent and memorable artwork.

My work is functional, minimalist and elegant. Adapting the Strunk and White’s quote in their book The Elements of Style, I try to “omit the needless things”allowing me to deeply focus on what is really important and functional in a design, leaving aside anything that not contribute to either the content or the functionality. In my designs every single detail has significance: the color palette, the white space as well as every parts are essential and of vital importance for the whole design.