Know What Really Drives Consumers
A workshop taking place at the utopic_school Madrid (in English).
This workshop engages participants in a hands-on ‘design for emotion’ experience. By introducing our systematic approach to designing products that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an intuitive to a structured and manageable perspective on user emotion in conceptual design processes.
Based on personal experiences, participants will first explore universal principles in how emotions are elicited, using structures drawn from recent emotion theory. In the second stage, participants will employ their newly drawn insights in a design application.
The workshop focuses on the basic concepts of Understanding emotion, Measuring emotion and Design for Emotion.
What will we learn?
- How to make an intended emotional profile for your product or service, based on the personal concerns of your users.
- Get an understanding of how the emotion process of product experience works.
- See examples of existing instruments to measure the emotional impact.
- Get a profound understanding of how you can generate designs with an intended emotional effect.
teachers: Marco van Hout & Lars Rengersen
Date: May 27, 2011
Time 10:00AM – 7:00PM