Eduardo Raggi

Hi! I'm Eduardo Raggi. Currently I am CEO/Founder of Bludworks, a lab exam report visualization solution digital health startup. Also, I recently started my own Brand Consulting business. Both the Startup and the consulting business came after almost 20 years art directing for large ad agencies in the Brazilian capital, Brasilia. During this time I worked closely with mostly large budget government clients such as the Brazilian Central Bank and ministries.

I have played the drums since the age of five as well as base, keyboards and the guitar all by ear. I became almost famous playing drums for a post-punk band School for Scandal. Also, drawing was always an essential part of my creative outlet suite. During the ad agency years I took a stab at doing voice overs and soundtracking for tv commercials. And, of course, graphic design was the main reason for approaching branding as the natural path of my professional future.

My father was a highly accomplished and disciplined agricultural engineer. So, I guess my creative streak came from mother who was always around painting, practicing Ikebana, handcrafting and cooking wonderfully.

After my father got his PhD in the USA, we moved back to our home country, Chile. Shortly after, my dad took on a grate job opportunity in Brazil, where we live since 1976. So, thats a little bit about me.