Franco Bogni

Besides being a creative thinker and culture explorer, I am a stationery geek, philanthropist, TV/film (s) lover, socks collector, and mate drinker (The Argentinian tea).

I'm an Argentine guy born and raised, currently based in New Zealand since 2018.

Creating impactful design and meaningful strategies for businesses and brands is what drives me as a creative director. I specialize in branding, art direction, product presentation, and web design.  

I consider myself a "digital native" I was raised with the growth of digital technology in such a manner that the use and understanding of it become natural, like an instinct, like a new human skill that my generation had developed. Therefore, I like to combine that with the knowledge and skills I have acquired and learned about marketing, media planning, creativity, art direction and design through studying and working in the industry. I love creating and designing content in all its shapes, colours, and flavours. Of course, it is not just about beautiful aesthetics; it is way bigger than that. I understand that brand and content strategies and the experiences that brands have to offer are vital. I've been working in advertising and design for the last seven years, if not more. And lately, as a freelance creative director and visual designer on my small boutique design lab, as a former media planner, and as a former student of creative advertising.