Alexandra Hotea

Since childhood, I have been drawn to art. I graduated with a degree in Advertising, participated in design competitions, and created social media content for various brands. In my first year of university, I discovered my passion for branding: the complex yet beautiful process of creating a logo and bringing a visual identity to life. That was the moment I realized this is my calling.
The first competition I participated in was Fédération Wallonie-Bruxelles. That’s when I created my very first logo – I knew almost nothing about the field, I only had some design ideas and a brief. Surprisingly, I made it into the top 10, although, looking back now, the logo was… not very good.
Today, my goal is to expand my design knowledge and work as accurately and professionally as possible.