Belén Arregui

I am a hybrid creative with over nine years of experience as a copywriter and art director, working with leading agencies and brands in the MENA region and Latin America. I am passionate about creating impactful and innovative campaigns that challenge stereotypes, promote social causes, and inspire positive change.

I am also the founder and president of Círculo de Creativas Ecuador, a non-profit initiative that aims to empower, connect, and mentor women in the creative industry. Through this project, I have been selected as one of the Cannes Lions See It Be It 2020 El Dorado participants, a mentoring and leadership program for women creatives, and as a RARE Google alumni, a diversity and inclusion platform for underrepresented talent.
I am fluent in English and Spanish, and have a master's degree in Neuropsychology, Creativity and Education.