Ana Romeu

Ana Romeu

Sales and Marketing Manager

Alcobendas, España

Ana Romeu

Sales and Marketing Manager highly experienced in achieving sales targets and developing projects at national and international markets, mainly in the Media, Advertising, Digital, TV and Entertainment and company Brands industry, sectors where I developed my skills in sales, business development and project management, such us business acumen, strong customer focus, people management, team work, creativity and innovation, and communications skills through interpersonal relationships and continuous interlocution with clients.

Studies:

1993-1995 Master in Business Administration - MBA.
Bentley College, Boston, USA

1990-1993 Bachelor of Science in Business Administration

2013-2017
TopTradeNetworks
Sales and Marketing Manager
Business Consultancy

Reporting to Managing Director based in Dubai.
Sales and Marketing Management between Spain and Dubai of company services; Business development, Digital Advertising and Marketing, Brand Management, E-commerce consulting and Export development.
Business opportunities management and customers capture by identifying prospects and evaluating their position in the industry; researching and deploying sales target.
Sales objectives accomplishment by planning, developing and implementing sales action plans.
Marketing Management strategy for the company in line with company objetives and budget.
PR and Relationship Management with customers and communication activities.

2000-2012
Telecinco
Sales and Marketing Manager
Television and Internet Services - Atlas News Agency
Reporting to Director of Marketing and Operations, developing the following functions:

Design marketing strategies through commercial policies for new products, services and markets.
Identification of potential clients and responsibility for capturing large accounts: national TV Channels, thematic channels, alternative media channels, entertainment companies, advertising agencies and digital customers.
Responsible for international expansion, sale of products and services to foreign televisions and foreign internet media channels.
In charge of servicing accounts in Spain for the Internet market, attracting 100 new clients (www.elmundo.es,elpais.es,abc.es..).
Planning of advertising campaigns, negotiation with suppliers and handling of marketing budgets.
Purchase program content and advertising management for Local TV networks.
Regional delegates management through the Spanish market.
Management of all communications and PR activities.

1999-2000
AMC Networks International
Trade Marketing Manager and Head of Advertising
Reporting directly to the Marketing Director:

Responsible for introducing and selling the TV channels in the Iberian market.
Monitoring and control of marketing expenditure by customer in coordination with Brand Managers, Channel Directors and the PR Department.
Implementation of the working methodology for the advertising exploitation of channels not previously existing.
Election, oversight and coordination of agencies specialized in the advertising exploitation of channels in the Iberian market.
Sales management to capture new advertisers accounts.

1997-1999
Grupo Prisa
Media Management Agency (GDM)
Advertising Senior Sales Executive
Reporting to the Director of TV channels and Radio Stations:

Advice to Advertising Agencies, Central Media Buying companies and Direct Clients in the preparation of special actions for their advertising campaigns.
Presentation of the different products and services, negotiations and sales.
Research and identification of content services and marketing to customers.
Development and execution of promotional actions.
Reporting of the commercial activity and accomplishment of objectives.
Development of new international businesses for GDM, achieving the exclusivity of new international thematic TV channels.

1995-1997
Banco Santander
Proyect Coordinator
HR and Executive Management Area

Reporting to the Executive Corporate HR Department Director:
Responsible at an international level of the implementation of the Bank’s recruitment program for MBA graduates at the most prestigious universities in USA and Europe (Kellogg, Wharton, Stanford, INSEAD, etc.).
The program was targeted to MBA students to join the bank´s business departments in Madrid corporate offices, foreign branches and affiliate banks.
Coordination of all marketing actions, human resources and operations.

Ficha profesional