Hi! Thanks for the feedback. It was a 360º action for the launch of Nokia Lumia around Christmas 2011. Everything started with the Facebook online application, which is no longer operational. Then the development of apps was greener (in G2 we had done some very basic) but it would have been the ideal platform. Anyway, there were no Easypromos or prize hunters on Facebook and it was all more naive and fun. It is a pity that the online part, which was fresher and more hooligan, is not covered in the Case Study.
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KELOIDE
Cyrano's idea is great, I recently heard some people who wanted to develop an app like that. Is it operational or was it just a campaign?
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Carlos Talamanca
Hi! Thanks for the feedback. It was a 360º action for the launch of Nokia Lumia around Christmas 2011. Everything started with the Facebook online application, which is no longer operational. Then the development of apps was greener (in G2 we had done some very basic) but it would have been the ideal platform. Anyway, there were no Easypromos or prize hunters on Facebook and it was all more naive and fun. It is a pity that the online part, which was fresher and more hooligan, is not covered in the Case Study.
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