My project for course: Creative Direction: Use Storytelling to Pitch and Sell Ideas - Sigvaris Middle East

Sigvaris Middle East
September Campaign Creative Concept

Insight
Most young adults with Varicose Veins were diagnosed before they pay attention to the importance of sports in their lives.

Young people may develop Varicose Veins due to hereditary factors early in life. This fact leaves most young adults surprised for suddenly having to deal with a chronic disease and more willing to pay attention to sports and physical activity.

Idea
When young adults are at their highest concerns, this is exactly where they need to be guided.

To some extent, the definition of sports is correlated with vigorous activities and strong physical activeness.

Campaign Concept
“A Step Into The New Journey.”

Concept
Implementation
Sigvaris should take the initiative to guide the youth adults from point A to point B in an encouraging and energetic tone.

Campaign Description & Message

Description
This campaign is here to give the audience what they seek, which is a simple introduction to injecting simple forms of sports into your daily routine and how effective that would be.

Message
"It isn't too late for controlling your Varicose Veins implications, actually this is a good start for a next level of your life."

Thank You