Selected idea to be the image to promote the XVII Zafra Fiesta in El Tablero de Maspalomas in the south of Gran Canaria. The idea consisted on joining the Zafra celebration and traditional outdoor games.
My suggestion was to put the "cucaña" as the main object of the composition, which is a pile of canes used in the tomato harvest. 'The indian tent' looking was perfect to introduce a hand who plays with a nail on the sand, the traditional game chosen. The action takes place in the stunning Maspalomas dunes, Gran Canaria tourist icon.
The other elements used are typography in different colours, modified with tomato figures inside and a jute texture background to emphasize the inland dry atmosphere.