The multinational Nestlé, in Colombia, opted for this winning concept to develop the first campaign that the brand carried out in its entire history, focused 100% on the TAT (Store to Store) channel, with the aim of getting closer to the consumer and presenting itself in a creative. In Colombia, most consumers in this channel do not know that more than 25% of the shopping basket they have made in the last 20 years, is made up of Nestlé brand products.
The multinational needed to generate a greater bond with the consumer through its corporate brand in order to start a new strategic stage in the exchange of values.
Based on the concept, an entire BTL campaign was designed that is still active and is being a complete success in Colombia.
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Ivanmaso
The multinational Nestlé, in Colombia, opted for this winning concept to develop the first campaign that the brand carried out in its entire history, focused 100% on the TAT (Store to Store) channel, with the aim of getting closer to the consumer and presenting itself in a creative. In Colombia, most consumers in this channel do not know that more than 25% of the shopping basket they have made in the last 20 years, is made up of Nestlé brand products.
The multinational needed to generate a greater bond with the consumer through its corporate brand in order to start a new strategic stage in the exchange of values.
Based on the concept, an entire BTL campaign was designed that is still active and is being a complete success in Colombia.
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