Juan Carlos Yebra Garcia

WORK EXPERIENCE

MAY 2014 - JUL2014 - MARCA APUESTAS (Unidad Editorial) - Madrid
Marketing Executive
Responsible for managing the production of marketing materials. Creating and developing advertising and promotional content. Executing marketing activity across mixed media: online, print and radio. Directly liaising with designers, online marketing and creative agencies.

SEP 2013 - OCT 2013 - WILLIAM HILL - Madrid
Senior Consultant
The William Hill Group acquired the Spanish business of Sportingbet, and their employees were transferred to William Hill. Being active part in the customer migration process from Miapuesta.es to WilliamHill.es.

SEP 2012 - SEP 2013 - MIAPUESTA.ES (Sportingbet Group) - Madrid
Marketing Executive
Responsible for managing the production of marketing materials. Creating and developing advertising and promotional content. Executing marketing activity across mixed media: TV, print and radio. Directly liaising with media, designers, marketing and creative agencies. Dealing and obtaining Copy Advice from Autocontrol. Validating and supervising all advertising material produced by the company, making sure that all activity delivered is consistent with the Brand guidelines and that campaigns run smoothly. Supporting the Marketing Manager, contributing to marketing plans and strategies and promoting new creative ideas and concepts for marketing campaigns.

MAR 2009 - SEP 2013 - MIAPUESTA.ES (Sportingbet Group) - Madrid
Senior Content Manager
Responsible for managing all web content and maintaining a consistent look and feel throughout the website. Copywriting, editing and proofreading new content and ensuring that all documents meet established content standards (Tone of voice). Translation and localization for the Spanish market. Working closely with technical and design teams to maintain site standards with regard to new development. Also responsible for copywriting media adverts, promotions and newsletters.

NOV 2008 - MAR 2009 - MIAPUESTA.COM (Sportingbet Group) - Madrid
VIP Sales Manager
Responsible for Sports, Casino and Poker VIP retention. Duties included call, email and meet top VIP customers in order to retain them thanks to an exclusive and personal assistance. Including the design of a wide range of promotions and hospitality programmes to incentivate them.

FEB 2007 - MAY 2007 - VISION CRUISES - Madrid
Sales Manager
Joined to a new Spanish cruise line as General Sales Manager with the target of locate the brand into a medium-high market. Responsible for the sales strategy and sales team.

NOV 2005 - FEB 2007 - ROYAL CARIBBEAN ESPAÑA - Madrid
District Sales Manager
Royal Caribbean opened a new office in Spain and the sales team of Latitud 4 was transferred to the company. Dealing with travel agencies promoting the company and the product, organizing sales trainings, ship visits and fam trips. Responsible for the areas of Madrid and Castilla León.

OCT 2003 - OCT 2005 - LATITUD 4 - Madrid
District Sales Manager
Latitud 4 was the exclusive General Sales Agent in Spain of a large number of cruise lines. Responsible for the areas of Madrid, Castilla La Mancha and Castilla León.

JUL 2002 - JUN 2003 - WAGONS LITS - Madrid
Train Cabin Crew Member
Working for the Spanish trains company (RENFE) as a cabin crew member travelling in the different train lines. Duties included service on board, catering and restaurant.

JUN 1998 - ABR 2001 - PIZZA EXPRESS Ltd. - Edinburgh
Branch Manager
Responsible for ensuring that the restaurant runs properly in all the areas and that company standards were met.

NOV 91 - ENE 98 - VIAJES EL CORTE INGLES - Madrid
Travel Agent
Duties of sales and customer service over the phone and face to face.

EDUCATION

- Degree in Hotel Management and Tourism (Ramón Areces University, 1991 - 1994).

LANGUAGES

ENGLISH: Fluent
- Certificate in Advance English (University of Cambridge) – DIC 1999
- First Certificate in English (University of Cambridge) – JUN 1999
- 3 years in Edinburgh and 3 months in Australia.

KNOWLEDGE

- Strong knowledge of copywriting, editing and proofreading web content.
- Strong knowledge of marketing and sales strategy.
- Strong working experience with content management systems and HTML.
- Knowledge of SEO and SEM.
- Knowledge of analytics concepts and tools.
- Knowledge of Graphic Design (Photoshop, Freehand and QuarkXPress).