Superior Yerba Mate

The goal was to re-design the website of a high-end yerba mate brand.

Figma, Photoshop.

The website should present a seamless experience that reflects the brand's values.

Translating the premium, handcrafted nature of the product into a digital space. Creating an engaging design, focused on storytelling, and offering a smooth e-commerce experience.

This is a wireframe from the old design

Hero section

Overall improvement of the experience.