My project in Copywriting for Social Media course

Things I've learnt from this course:

Understand the brief - if the copy doesn't answer the brief, then it doesn't make sense.
Do your research - what has the brand done previously? What are other competitor brands doing? Who is the target audience? What is their lingo? and what is their preferred platform?

Open The Tap/Write Long - Here we focus on quantity not quality. Remember that you can come back and do rewrites. You may also find your broader categories here that will help you find your "solution statement"