Personal project: rebranding of Jupiler

This rebranding project for Jupiler emerged after I took the @Human course, which provided a solid foundation in strategic design. It inspired me to reimagine the identity of established brands, and I developed this as a personal project, exploring how tradition and innovation can meet the expectations of a modern audience.

My goal was to transform Jupiler, a Belgian icon, by giving it a sleek and refined look while preserving its heritage. I’d love any feedback on this approach!