algo que contarte.

algo que contarte.

Master's Degree final work. IDEP Barcelona.
It shows the brand for a new bookstore in Sabadell (Barcelona).
Whole project is based on the pages of books and direct communication with the customer / reader.
First step was the naming (algo que contarte =something to tell you), which drives you to this way to communicate, and even how to represent it: black on white.