Mercado del Pez Gato

“Mercado del Pez Gato” The Shop

For this project I made all the branding from scratch for a gourmet shop of chinese products, as well as the packaging for each of the products with their corresponding illustrations. The whole project follows a minimalist and sober style, with pastel colors that contrast with the vibrant red that gives identity to the brand.

Chineese products

The brand’s products are divided into three categories “Chineese Sea Products”, “Sweets and Beverages”and “Traditional Products”. For each of them I chose a representative color that combined well with the basic pink, red and blue triad. I also made illustrations to be included in the packagin design, each one according to the type of product.

Green Matcha

The main ingredient of this range of products is green tea powder or Matcha. For this illustration I chose the tea plant in bloom, the main color is jade green, which contrasts harmoniously with the other colors of the brand.