Tesem

Branding & web design

Tesem is a worldwide leader in the manufacture of metal luxury packaging. The Company specializes in the production of aluminium and plastic components for various markets such as Perfume & Cosmetics, Pharmaceuticals, and Spirits. Almost 30 years of industrial experience in metal forming have positioned Tesem as a benchmark company of highly specialized technology.

Tesem engaged us the rebranding of their old brand. We designed the new visual indentity, the signage on the new facilities, and we also designed and developed the website. The new logotype is a natural evolution of their old one. We used the same palette colors but we created a new bold typeface. We customized the character “M” to make allusion to the deep drawing process. Deep drawing is a mechanical process of cold metal forming used to obtain a part that does not have mouldeable geometry.
The red elements of the logo simulate the machinery parts that press and deform the aluminium sheets.

The website has been designed to allow the client to update the projects, homepage and news.