VARMA GROUP

FULL PROJECT

Varma Group, a Spanish company that owns more than 50 international brands of spirits and wines, was looking to create a new Whiskey brand aimed at young people. The challenge? To break the category while retaining quality attributes.

We reinvented tradition by creating a flexible identity that pivots around the freedom to be authentic and different. A celebration of the dissonant and even of the extravagant.

A declaration of intentions that provides the freedom to be who you are, traits and peculiarities included, with a provocative tone... without fear of what they will say, let them talk!