Mila·Max | concept & branding

Mila·Max | concept & branding

In 2018, we had the opportunity to create a fictional brand for our thesis project,
inspired by the generic theme "Veterinary".

Our initial concept of this project was intended to explore one of the few areas where the fragmented pet market had failed to approach with further design innovation: dog houses/kennels.
We examined the most insightful needs and problems dogs and their owners experience with this type of product, and developed a new concept that gives a solution to these flaws.

The resulting project focuses on personalization and adaptability,
using responsible materials for its creation.

This is Mila-Max, the modular kennel to fit every dog.
Made by advertising students playing to be industrial designers.

Please check out the full project here.