Metoomentum – a visual analysis of #metoo

Focusing on the MeToo movement’s first six months on Twitter, this visual analysis dissects about 200,000 tweets.

Collaborating with talented developer Lucia Kocincova, we borrowed the dandelion metaphor to illustrate our findings. Although considered a pest, for its ability to spread and grow anywhere, the common dandelion is a beautiful flower which has been used in popular culture to symbolise: endurance, growth, and the possibility of change.

Each of the three visualisations addresses a different question:
•Trending: Who were the influencers in the #MeToo Movement?
•Spreading: Where did the #MeToo Movement spread?
•Rooting: What themes is the #MeToo Movement rooted in?

metoomentum.com