Pictogrammen ontwerpen voor merken

Wayfinding is the practice of helping people navigate and find their way through architectural spaces using signage systems that combine graphics, maps, and pictograms to enhance user experience in places like hospitals, museums, offices, and shopping centers.

This course is designed for people with intermediate knowledge in graphic design, architecture, or related fields who want to deepen their skills in developing signage systems and pictograms for physical spaces.

You’ll learn how to analyze, conceptualize, design, and evaluate signage systems; create cohesive pictogram families; apply vectorization and color techniques; and tailor graphic solutions to various contexts and user needs.

You’ll need basic skills in Illustrator or other vector design software, access to a computer, and materials for manual sketching like paper and pencil. It’s also recommended to have access to mood board platforms and visual reference resources.

Functionality is evaluated by observing user behavior, conducting flow studies, graphic simulations, and print tests to identify areas for improvement in navigation, readability, and system adaptability.

Yes, the course covers everything from manual sketching and conceptualizing pictograms to digitizing them in Illustrator, including color adjustments, vectorization, and testing integration in architectural renders.

A pictogram visually represents a specific object or action; an icon is a simplified representation; and a symbol carries cultural or conventional meaning, not always visually literal. The course teaches how to differentiate and use them correctly.