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Nekwo

ENG/ With the of breaking the associated with cannabis today, was born as a means of communication and design for contemporary people. This innovative objective poses a significant challenge in the conceptualization of its image, as it must showcase the brand's creative capacity, boldness and collaborative empathy moving away from the obvious resources used in the world of cannabis. A new aesthetic within an aesthetically stigmatized context. Its development has involved a great deal of freelance strategic work, achieving a clean, intelligent, and contemporary image. Able to adapt to various formats through the flexibility provided by the stem of the leaf that subtly houses the logo. A resource that shows the intention of not hiding the main theme of the brand's existence, but carrying it in an innovative and contemporary way.

CAT/ With the aim of breaking the stereotypes that are associated with cannabis today, Nekwo was born as a quality communication medium and design for contemporary people. This innovative objective poses an important challenge in the conceptualization of its image, since it must show the creative capacity, audacity and collaborative empathy of the brand, moving away from obvious resources used in the world of cannabis. A new aesthetic within an aesthetically stigmatized context. The strategic work has been developed by an external team, with whom we have worked side by side. We have achieved a clean, intelligent and contemporary image, capable of adapting to various formats through the flexibility provided by the stem of the leaf that subtly houses the logo. A resource that shows the intention of not hiding the main theme of the brand's existence, but bringing it to life in an innovative and contemporary way.

EN/ In order to break the stereotypes that today are associated with cannabis, Nekwo is born as a quality media company for contemporary people. This innovative objective poses a major challenge in conceptualizing the image, because it must show the creative capacity, daring and collaborative empathy. The brand should moved away from the obvious resources used in the world of cannabis. Its development has been backed by a great strategic freelance work, getting a clean, smart and contemporary image; a new aesthetic within a stigmatized aesthetically. The leaf stalk subtly features the logo and is able to adapt to various formats through the flexibility that gives. It is a resource that shows the intention not to hide the main theme of the existence of the brand, but bringing it in an innovative and contemporary way.