Branding with Intention

Branding with Intention

Anakalia is a creative brand inspired by soft minimalism, warm neutrals, and playful graphics. For this digital marketing project, I’ve chosen to create a strategy that showcases Anakalia’s identity through content, cohesive visual language, and a focus on platforms like Instagram and Pinterest, where storytelling and aesthetics go hand in hand.

• Canva Pro – for layout design, templates, and social media mockups
• Instagram – to design and visualise a cohesive grid and highlights
• Pinterest – for moodboarding and trend research
• Procreate – for creating original illustrations, stickers, and digital textures
• Google Docs – to plan content calendars, hashtags, and caption drafts
• Domestika course materials – as a guide for structuring the overall strategy
• iPhone with Lightroom Mobile – for editing content to match Anakalia’s colour palette

My process begins with emotion. I ask myself: what do I want someone to feel when they see this? Then I collect references that match that feeling. Soft tones, natural textures, hand-drawn lines, a balance of elegance and playfulness. I build digital mood boards that I can return to whenever I feel stuck or disconnected from the brand’s core.