Final Project_ Ronaldo Silvestre

Projeto Final_ Ronaldo Silvestre

Ronaldo Silvestre is a fashion designer and visual arts expert. As head of the ITI Institute, he is much more than a creator; he is a social articulator and regenerator of futures. He seeks to bring creative solutions that respect the past while shaping a more sustainable future. Ronaldo sees fashion as a means of social transformation, where each piece is a tool for change, both for the planet and for those who wear it.
In this project, I worked on the redesign of Ronaldo's brand, bringing an appeal with a lot of references to Bauhaus and modernism, a minimalist identity that serves as a backdrop for the designer's conceptual and eye-catching pieces.

Illustrator, Photoshop, After Effects and Figma were used (in conceptualizing ideas)

In this project, we had another team working on the brand positioning and communication stage. Based on the studies and definitions already made with the client, when it came to the IDV part, I analyzed all the information and, at this stage, I always like to summarize some relevant points in a more visual way in the form of a mind map.

After studying the information from the strategic part and understanding the needs while already thinking about the project concepts, I create a moodboard with some possible paths for the project and validate this with the client, collecting feedback together with them on what we imagine to be the best path to follow before prototyping.

The typography was designed with inspiration from the futuristic style. Something that the client pointed out in the meeting was that he liked the "movement" that his current logo had, and I wanted to bring that in by trying to highlight the curved shapes. I brought more elegance to the logo by opting for a compact visual block with greater tracking.