Snap Walker

Snap Walker

This is an experimental project to create a brand mascot for a freelance photographer. Since I love blending hand-drawn elements with graphic design and drawing is a personal passion of mine. I wanted to utilize all my own creative sources for this experiment.

Every asset used here is my own original work, from the hand drawn illustrations to the photography. For the graphic elements, I used Affinity Designer by Canva as my primary software to bring everything together.

The brand's direction is simple yet playful, focusing on a warm orange palette contrasted with touches of teal inspired by the nostalgic feel of warm photo filters. The mascot is a dynamic female photographer, styled in functional streetwear to show she's always ready to capture the perfect moment. https://www.canva.com/design/DAG-wRwNibg/GLzpwX1x0rckHmwj7hAh3w/edit?utm_content=DAG-wRwNibg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

This experimental web page showcases a gallery of past works, giving visitors a glimpse into the brand’s visual style. The overall look and feel are strictly guided by the elements established in the Style Guide. https://snapwalker.my.canva.site