Rus Yusupov

Rus is an American product designer and entrepreneur behind Vine and HQ Trivia. He is inspired by how technology can be used to overcome challenges, solve problems and enable humanity to achieve a wide range of goals.

Rus began his career as a digital product designer at various digital agencies including Razorfish and R/GA, before founding his own design and engineering consultancy, Big Human, in 2008. Based in NYC, Big Human’s clients include Google, Dow Jones, TDAmeritrade, Compass, Time Warner, OKCupid, Urban Dictionary, among others.

In 2012, Rus incubated Vine out of the Big Human offices and within months sold the looping, short-form video service to Twitter. Vine turned people into stars. It transformed the world of comedy, the music industry and cultivated popular memes. It was imitated by larger competitors and was the first app to launch a generation of short-form video apps.

Rus also created the HQ Trivia app – and almost overnight, the gameshow began drawing millions of concurrent players, generating significant excitement around its fun, novel concept and simple design. HQ’s pioneering format and massive audience has drawn large advertisers including Nike, Warner Bros., Amazon, Wendy’s, Target, Chevrolet among others.

Rus has received several industry recognitions, including a Tribeca Disruptive Innovation Award, Variety Magazine Breakthrough of the Year Award, PGA Digital VIP Award 2014, multiple Webby Awards and an Emmy Nomination. He graduated from LaGuardia High School of Music & Art and The School of Visual Arts, where he earned a BFA in Design.


  • Digital Product Design from Scratch

    Learn how to conceptualize and develop engaging apps from scratch by exploring the principles of design, psychology, user experience, and branding

    A course by Rus Yusupov, Designer and Tech Entrepreneur



Joined January 2021