Art director and graphic designer with a background in graphic design and photography. I currently manage my boutique design studio between London and Madrid. I specialise in art direction, typography, branding and visual identity, photography, editorial and spatial design in the fields of fashion, arts and culture and hospitality.
The main interest in my creative work is finding the right balance between elegance and functionality both conceptually and aesthetically across all print and digital platforms.
Before setting up my own practice I've been working during more than ten years in many agencies and design studios such as Pentagram, Hotel Creative, Droga5, Saatchi or MOX in London and Superunion and Erretres in Madrid working for clients like Nike, Ermenegildo Zegna, Adidas, Stella McCartney, Matadero Madrid, Burberry, Converse, Uniqlo, Nestlé, El Corte Inglés, Mango, Marion May Lingerie, Vice, Rolls-Royce, Amnesty International, Sony, Studio Banana, Colnaghi Gallery or Maria Goya.
During the past 2 years I've been focusing on education. I've been teaching Contemporary Typography, Art Direction for editorial design and and Art Direction for Fashion at IED (Istituto Europeo di Design) and Art Direction / design at Miami Ad School in Madrid. Also a different variety of workshops such as Portfolio surgery or Printing methods. I teach in English and Spanish.
Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot
A course by Manuel Ridocci, Art DirectorFREE WITH PLUS82% Disc. $59.99USD