Kevin Craft

As a brand designer, Kevin has worked to establish brand presences for both large companies and start-ups: Cisco, Stanford University, Bergdorf Goodman, The North Face, and PepsiCo just to name a few.

Over the course of his career he's developed a series of simple brand strategy workshops that have greatly aided the process of finding the right logo or brand identity to reach the right target audience. Kevin's philosophy is to put the strategy before the design. He helps his clients excel in their business goals by using this methodology in their own brand identity to help them better understand what their customer sees when they see their products or services.