I'm a South African copywriter based in Stockholm, Sweden. Since 2005 I've worked at both B2C (Business-to-Consumer) and B2B (Business-to-Business) ad agencies across two continents.
I have created work for everything from rock star-themed boxer shorts to elastomeric microspheres. From whiskey to Open Banking. From cars to the sulphur emissions cap for ships. Once, I even had to write a birthday message that accompanied, wait for it…a chicken coop, that was to be gifted to, wait for it…the Crown Princess of Sweden. True story.
Nowadays I can be found working in the Swedish and international FinTech scene. And on occasion judging at D&AD.