My Project for Badge Logo Design

My Project for Badge Logo Design

I have some buddies who were creating a Youtube series for a mountain bike brand and they asked me to create and animate a logo for the show. The series has them galavanting around on their bikes throughout the Pacific Northwest.

I created the logo in Illustrator and animated it in After Effects.

Here are the initial badge concepts.

The color treatment evolved from a neon 80's look to a more earthy, 70's vibe.

Here we have the final badge, along with auxiliary badges that show represent the characters in the Youtube series, along with mock-up. Thanks for viewing!