Hansel

Hänsel

Brief: We were asked to do naming and branding for a candy shop. The objective of the briefing was to differentiate the shop from other candy stores in the area, which were classic stores.
Brand description: current + modern + kind + sweet
Target: children and also adults.
Naming: Hänsel. It is based on the interior design of the store, where candy is the complete protagonist. Hänsel makes us think of a world made of candy.

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Brief: We were asked to create the name and brand for a candy store. The objective of the brief was to differentiate ourselves from the other stores in the area, which were conventional kiosks.
It had to be a current + modern + friendly + sweet brand.
Target audience: children and adults.
Naming: Hänsel. Based on the store's interior design, which was designed to highlight the sweets, the real stars. From there, Hänsel evokes a world made of sweets.