South Co

South Co

SOUTH is a conceptual company dedicated to fish extraction, founded in 2023. It combines the tradition of the sea with a modern, clean, and visually appealing approach. The brand embraces aesthetic simplicity, using illustrated graphic elements.

Illustrator, Photoshop

Through linear and geometric shapes, I aimed to create a visual language and illustrations that align with the brand’s modern and minimalist approach, making it easy to interpret and enabling faster, more effective communication. The coral color was chosen because competitors commonly use blue or black. I decided to focus on colors found in the sea that are less frequently used, which led me to select a tone that evokes marine life without relying on the typical blue.