Guillem Bosch x Casa Seat

Guillem Bosch x Casa Seat

" Football. Art. Icons. In that order. " is the exhibition created by Guillem Bosch and Panenka that Casa Seat hosted in the city of Barcelona from March 29 to May 28. An exhibition that plays with illustration, football and iconography.

Host: Casa Seat
Production: The Mushroom Co. / Commo / Casa Seat / LaDebut
Content: Guillem Bosch / Panenka Magazine
Video: LaDebut

My story with Panenka begins in 2017, when the football culture magazine asked me to become the illustrator of its “authoritative voices” section.
On the fifth anniversary of this collaboration, we want to remember the voices that have truly transcended football itself and invite you to discover them in this exhibition.
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In this exhibition, we aim to delve into the history of the most global sport through its protagonists, legendary players and coaches, brought to life through my illustrations and Panenka's texts. Their most famous quotes are just the excuse to explore a series of figures who, over time, have become not only idols for fans but also pop culture icons: Alexia Putellas, Leo Messi, Cristiano Ronaldo, Megan Rapinoe, Pep Guardiola, Thierry Henry, Gianluiggi Buffon, Jorge Valdano, Ronaldo Nazario, Cholo Simeone, Mia Hamm, Zinedine Zidane, Dani Alves, Iker Casillas, and many more. They will play ball in this exhibition where football and art join hands to celebrate the ease with which this sport creates global idols and generational icons.

FLOOR 0: MORE THAN FOOTBALLERS

Leo Messi, Zinedine Zidane, Cristiano Ronaldo, Pep Guardiola and Alexia Putellas are some of the stars who sneak into the main floor of Casa Seat , converted for the occasion into a playing field.

On this floor, we invite you to rediscover these characters through the way they express their thoughts, reflections that are sometimes much more important than a goal, a play, or a title when it comes to building the fame and charisma that surrounds them. Through the stories associated with each character and the illustrations, we learn about the lights and shadows of some of football's most famous icons, idols who transcend the sport itself.

FLOOR -1: CREATIVE PROCESS

This floor plan shows how the concept behind the idea is born and transformed into an illustration. This idea must graphically connect personalities from the world of football with one of their quotes, an exercise that will ultimately shape the Panenka 'authoritative voices' section of the magazine.
Through a selection of original sketches and drawings, you can trace the creative process that goes into capturing each illustration in its corresponding model.

FLOOR 1: GENERATIONAL ICONS

A striker from the 90s, a World Cup champion from the 80s, a survivor from the 50s, the best goalkeeper of this century, and a captain turned activist in the social struggles that are making the news today. Generational icons are exactly that: role models who belong to a very specific era. Personalities who reflect a time, sensors that nostalgia often activates to remind us of their legacy.

Sport in general, and football in particular, are a factory of national heroes and role models for society, but also a platform for losers, rebels, and enlightened individuals, to whom this plant aims to pay tribute with their virtues and flaws.