aecre honey

We created the print and digital identity for start-up Aecre, which makes the most delicious honey known to man. Exploring the strength of bees and bee products emanating from the countryside, we started with the symbol, creating a joyous logo inspired by the path of the humble honey bee, that accompanies Aecre in every step of its journey.

Our clients expect good environmental practice and this extends to the way we approach their projects and search for sustainable and innovative design solutions.

For Aecre we used glass jars and printed the honey labels directly onto them. This simplified the production process and reduced the use of paper and energy. Glass jars contain no chemicals that can leach into food, and glass can be safely washed at high temperatures. Recycled glass uses 40% less energy than manufacturing new glass.

For printed material we used a stock made with hops, malt and cellulose. Earthy, lively and authentic. For nature lovers.