Arper Iconic Shots: Art Direction

Arper Iconic Shots:
From 2009-2013, Arper commissioned a photographic series to Schelten Abbenes of their furniture product lines. The average time a chair/table takes to be made is roughly between 3-5 months. So before the could be shot, they had to be accurately composed and spec'd for materials. Below are the series of studies that influenced the final iconic photographs.

Done at 2x4 Inc, 2x4 Madrid, and 2x4 Beijing
Role: Art Direction, 3D Visualization
Photos by: https://www.scheltens-abbenes.com/