When Charles Breidinger approached Menta, to design a new line of natural soap bars inspired by French craftsmanship, the brief was simple yet with a certain challenge. Made from pure natural ingredients, Nu Ritual celebrates the artisan method of soap making.
We created an identity that captures this essence through small details such as the olive branch engraving. The fine paper and printing techniques add a tactile experience through unique luxe details across the stationery set.
Nu Ritual, inspired by antique apothecary labels and modern botanic illustration.