J&J Brasil
de Lorenzo Bennassar @bennassar
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We worked directly with Octagon, J&J entertainment marketing agency, and the Johnson & Johnson marketing department to create this campaign to anticipate blood donation shortage prior to the FIFA World Cup.
The original YouTube video, which became J&J most popular YouTube video ever worldwide, with almost 3,5 million views in 1 month, was made private by J&J:
http://youtu.be/3Br5a1IFpBU
A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique in São Paulo, Brasil.
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