We were commissioned to do the art and creative direction of Vidorreta Spring Summer 2017 collection.
The aim of Vidorreta is to contribute movement, gaiety, relaxation, elegance and all the nuances of the happiest season of the year to the woman and man who use and is faithful to our product.
The motifs and details are what distinguishes a shoe designed and created for each different, particular and special woman and man from the common espadrille.
Each photograph and the whole campaign must convey the idea of dynamism, freshness and versatility that identify Vidorreta's personality.
We worked on a dynamic concept based on surreal action legs, different textures, flying shoes, patterns and a playful use of colour.
Creative direction + concept: Rebeka Arce & Dewerf
Art Direction: Rebeka Arce
Style: Nuria Sanmartín