El Mero Mero is a Mexican restaurant situated in Chijmes Singapore that serves up Mexican dishes with a contemporary slant, aimed to be the best Mexican restaurant in Asia.
Brief was clear, a very mexican restaurant beyond trite mexican cliche.
Concept arises from the name itself, El Mero Mero is a mexican expression which means the man respected by everyone, full of wisdom and power, the one in charge. His word is law, period.
This strong personality of relevance leads the brand composition, we don´t have a Menu but El (The) Menu; not a Chef but El (The) Chef; and so on. We use a mix of english/spanish language and a customised type to represent the “gourmex” concept.
@daphotographer, food photography
@animulstudio, *elmesero photo