SMA Mums
de Sònia Esteve Fitó @sonivers
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SMA mums
Packaging/Campaign
Design in Sight
SMA Mums is a company that provides Infant formula, which is intended to replace breast milk when mothers choose not to breastfeed or if for some reason they are unable to do so.
In the context of creating a new packaging based on the discovery and exploration of the trends that could affect SMA in a future, SMA POSTCARDS have been created. They can be found inside the packaging of powder milk, and each postcard contains one of the twenty themes below:
1. How I met your father
2. How the day I discovered I was pregnant was
3. How the pregnancy used to be
4. How I felt when I discovered your gender
5. How your birth was
6. How I felt when I saw you for the first time
7. What the first decision I made about you was
Etc.
December 2013
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