Welcome Magic

Welcome Magic is a tribute to the Christmas greeting cards from professions and trades, that were very popular in Barcelona by the XIX century.

A slow narrative campaign displaying 10 fictional professions in charge of magic (Gift "wrapperer", Tree replanter, Non-Sexist toy inventor...)

The use of poetry reinforce their values but also communicates the needs of the city Council. A critical campaign that merges modernity&tradition geared towards children and adults.