Josie Franco

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Experience in management of more than 40 football clubs around the world.
Experience in development of marketing and communication strategies in order to attract new users and leads generation.
Experience in planning, implementation and management of CRM Projects and Loyalty Programs, based on qualitative and quantitative data, lifecycle and client’s segmentation.
Very good knowledge of Direct Marketing, Relationship Marketing and Communication oriented towards the business goals of each client, focusing on the revenue increase according to the strategical objectives.