Paid Media Specialist

Bunny Studio

Remoto
Período integral

Bunny Studio is the world’s only project fulfillment platform that provides over 50 end-to-end creative services. Powered by technology and run by humans, it works with the top 4% of global professionals to deliver voiceovers, writing, video, design services, and more, in over 100 languages.

With an extensive database of over 13,000 pre-vetted professionals, we back our risk-free policy with 24/7 support and lightning turnaround times. Our platform also renders developers and agencies unrivaled capabilities to scale their creative needs on-demand through its unique API integration. With Bunny Studio, our clients can expect predictable outcomes, affordability, and ingenuity always.

We are currently searching for a Paid Media Specialist to join our team! This is your invitation to raise your bar and team up with the world's best creatives. We have built an environment where our team members help each other proactively to thrive. Where a sense of humor is valued as much as technical and human skills.

About the role

The Paid Media Specialist is passionate about digital advertising (PPC, Social, Display, Mobile, Shopping, OTT, RTB, Behavioral, etc.). Continually seeks to elevate the business by making data-driven decisions. This role regularly discusses and executes the latest and greatest tactics in PPC, tools, and strategies with the Bunny Studio team in order to maintain a firm grasp on the rapidly evolving industry and achieve the best ROI.

Responsibilities

Perform competitive research and best practice research before running experiments in new areas. Research and analyze market trends and competitors.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Document hypothesis, the rationale behind decisions being made, metrics impacted, tracking required, and best practices learned.
Document learnings from the experiment, not just as a Win/Loss, but learnings about what the experiment tells us about our market, product, competitors, content, etc.
Manage your spending on a daily basis, and maximize profits.
Manage a portfolio of paid search campaigns, paid social campaigns, and display campaigns.
Source and implement keywords, create ad text, assign budgets, implement strategies and optimize campaigns to meet KPIs.
Mentor junior marketers.

Challenges

Challenges that we hope you can work on within your first 6-12 months with Bunny Studio.

Optimize current Google Ads campaigns.
Expand to new paid media channels such as Facebook Ads, Youtube or Display.
Create a profitable ad structure (excluding branded Keywords).
Scale efforts and budget to all services.

Requirements:

Solid knowledge of website analytics tools, marketing tools, and project management tools (e.g., Google Analytics, Google Search Console, Ahrefs, Airtable, Google Sheets…). Marketing Automation Systems or other technical skills are a plus.
Basic knowledge in behavioral psychology, storytelling, data analytics, research, design, and UX. Branding and positioning are a plus.
Have a foundation in copywriting, wireframing, a/b testing, statistical analysis, and funnel marketing
Have strong analytical skills to establish key metrics, perform basic analysis, and tell compelling stories through data interpretation. Ability to distill data and metrics into actionable insights that support clear recommendations
Ability to switch-task when needed; seamlessly juggle multiple campaigns
Track record of consistently meeting deadlines and goals
Natural ability to analyze data and distill actionable insights
Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates (CRO basic knowledge)
2+ years of experience working previously in a similar position (highly valued in SaaS companies, ideally B2B and Lead generation)
Experience in running large-scale, performance-oriented PPC campaigns with a monthly budget of over €100K is a plus
Current Google Ads and Analytics Certifications are a plus

Right after you join, we will agree on your tour of duty, which specifically defines a successful employer-employee partnership: You assume the compromise of focusing your time and energy on our team with the goal of growing the company; we assume the compromise of investing in your personal and professional growth so that when the time comes for you to leave our team, you'll have the tools, experience, and network to achieve equal success elsewhere.

Team Structure

You will report to the Director of Marketing. Moreover, you will work with the following roles: SEO Team, Content Team.

Compensation
Because we value candor, your raw salary will be from $31,807.35 up to $48,934.38 per year.**

At Bunny Studio, we strive for equality amongst all our team members. Therefore, compensations are role-based and non-negotiable during the hiring process. Before you apply, ensure that the salary is within your income expectations.

**This number is before banking transaction costs and taxes. Note that Bunny Studio has a payroll subsidiary in Colombia. If you are in Colombia, the salary for this opening will cover benefits by law: social security and retirement plan. The salary will be between COP 82,764.588 and COP 116,010.168.

Benefits

Stock Options
All Bunny Studio team members have access to Stock Options. The package is role-based and non-negotiable. We'll disclose the package during the hiring process.

Paid Medical Health Insurance
All Bunny Studio team members have access to paid medical health insurance. As a remote-first company, we don't have a universal provider, so we'll coordinate directly with you on how to pay for it in your country.

Paid Life Insurance
All Bunny Studio team members are covered by life insurance. As a remote-first company, we don't have a universal provider, so we'll coordinate directly with you on how to pay for it in your country.

Flexible paid time off
We encourage our team to take time off during the year and recharge. Moreover, you'll be able to take time off to deal with physical or mental health situations.

Education budget
You'll have access to our education budget, from books to courses, from coaching to in-person classes. We've built a comprehensive education framework and budget that you can use to your professional advantage.

Parental leave
You can take up to 4 months of paid parental leave within the first year of becoming a father or a mother. We extend this policy to adoptive parents as well.

Equipment
As you join Bunny Studio, you'll receive a computer, a screen, a keyboard, a mouse or trackpad; and a noise-canceling headset.

Ergonomic home-office set-up
If needed, we'll help you set up a proper home-office space by helping you upgrade your desk and chair.

Co-working space
If you prefer to work from a co-working space, we'll sponsor it. [Please note: We've paused this benefit for as long as the global pandemic remains to be a health issue]

By Q4 2021
Our team: We are 86 people. We come from different backgrounds. We are scientists, parents, designers, historians, engineers, writers, voice-overs artists, pet-lovers, and more. We are a remote-first team. We work from Brazil, Nigeria, The Netherlands, The Philippines, Colombia, Argentina, Venezuela, Italy, Spain, England, Uruguay, among other places. We do not have an office.
Our history: We've been in business for 9 years. We launched in February 2012.
Our clients: Over the years, we've partnered with more than 15,000 businesses, to help them scale their creative needs.
Investment: We are a bootstrapped business. We grow our investment capacity by bringing more value to our clients

Bunny Studio is growing. Grow with us!
We are an English-speaking company and don’t revise applications in other languages.

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Resumo

Posto:
Paid Media Specialist
Empresa:
Bunny Studio
Cidade:
Remoto
Salário
From $31,807.35 up to $48,934.38 per year
Endereço
2443 Fillmore St #380-1627