BNP Paribas Personal Finance is continuously transforming its digital experiences. This key role is a fantastic opportunity to be at the forefront of this transformation.
We are looking for a passionate web analytics analyst to join our Digital Transformation team, who will be accountable for the data we collect in our web processes and mobile Apps. You will lead and implement the tagging strategy across our digital assets to enable insights and optimization opportunities.
What you will do:
Participate in meetings with the local and international stakeholders to understand business needs and problems. Convert business objectives into metrics and KPIs.
Implementation and maintenance of complex measurements through the Tag Managers.
Configuration of Dashboards through both digital analytics and data visualization tools.
Define hypothesis to solve business problems and validate them based on data insights.
Analyses of the data captured in the digital channels and combine with other external sources with the aim of tracking the performance and making recommendations for improvement and optimization.
Documentation of the implementations made through the different tools.
What you need to know and show:
Experience making complex implementations with Adobe Launch
Expert in the use of Adobe Analytics.
Advanced knowledge and practical experience in JavaScrip, HTML and CSS for the implementation of digital analytics.
Experience with the data visualization tool Tableau (or similar).
Strong interpretation and problem-solving skills. Proactivity in proposing new technologies or analytical insights.
Excellent communication and data presentation skills covering objectives, plans, status, roadblocks, and results.
Coding skills in SQL or SAS is a plus.
It will be positively valued to know UX / UI best practices, Adobe Target or any other CRO tool like Hotjar.
Fluent in English (mandatory)
- Digital Data Analyst
- BNP Paribas Personal Finance | CETELEM
- Madrid, Espanha
- A convenir