Catalina Higuera Posada

I believe that in today's digitally-driven world, designers and marketers must recognize customers as users and not just as passive consumers of media. This belief had driven my professional experience into projects that have always included brand strategy tasks such as consumer research, audience segmentation, competitive analysis, insights about content and analytics, to create marketing, communication and design strategies for brands that are looking to engage with their target audiences.

I love opportunities where through user-centric, data-driven approaches, marketers and designers can change the way consumers and brands interact with each other, making relationships more meaningful.